Sneeyeg’s Vision of Lead to Cash to Service on ServiceNow – Validated!

This recognition highlights capability and customer adoption – both core imperatives for critical business transformations like Lead to Cash. It’s a remarkable result for ServiceNow’s first Forrester CPQ Wave.

We at Sneeyeg were not surprised. Four years ago, we foresaw that ServiceNow would move into CRM, and that CPQ and Order Management would be a big part of that – we bet our business strategy on that prediction. CPQ works best when it sits on good product and services data, interlinked with customer inventory and IT assets – the ServiceNow CMDB provides that sound foundation.

The Sneeyeg team has spent decades implementing CPQ and order management on platforms including ServiceNow, Salesforce and Amdocs. We have worked on hundreds of complex projects, so we know what a good foundation looks like. In 2023, we left the Salesforce world and moved into ServiceNow – that transition made Sneeyeg the first partner in the ServiceNow ecosystem to focus on Lead-to-Cash-to-Service, covering the holistic process, from first inquiry through to getting paid, providing customer service/support and customer lifecycle operations such as moves, adds and changes.. 

As for what’s next, we are spending a lot of time with the ServiceNow product team talking about product enhancements. Most of what we bring to those conversations comes from customers: what’s working on their projects, what isn’t, and what they keep asking for, coupled with insight from our decades-long engagement in this space. This matters most in vertical solutions, where each industry has its own pricing rules, product structures and regulations, so a generic setup usually doesn’t work well. We’ll keep passing that feedback back to ServiceNow and using it in our own work with customers.

Looking forward, Sneeyeg remains uniquely positioned at the forefront of this evolving landscape.